You have that perfect photo or article ready to post on your Facebook or Instagram, you sit down to post it and your mind goes completely blank when you try to think of a caption! Sound familiar? Sometimes inspiration just doesn’t come, and I hear many of my...
I’ve always said that followers are not the most important metric when looking at the effectiveness of social media. I wholeheartedly believe it, but I would never say follower counts don’t matter, as long as they are the RIGHT followers. And it must also...
Do you hate social media? So many people (especially after the last election) have what I call “social media burnout”. I don’t know how many times I’ve heard someone wants to delete their Facebook or Instagram. People are overwhelmed and over...
We’ve probably all heard it said that “content is king”, but what does that mean for your business? You might think it sounds like a great strategy for huge corporations and large companies with marketing departments, but content creation can be...
For product-based businesses, Instagram is a no-brainer. It’s a platform that can showcase beautiful products and an opportunity for customers to spread the word about their favorite purchases! But can service-based businesses utilize Instagram to grow their...
