You have that perfect photo or article ready to post on your Facebook or Instagram, you sit down to post it and your mind goes completely blank when you try to think of a caption! Sound familiar? Sometimes inspiration just doesn’t come, and I hear many of my...
I’ve always said that followers are not the most important metric when looking at the effectiveness of social media. I wholeheartedly believe it, but I would never say follower counts don’t matter, as long as they are the RIGHT followers. And it must also...
If you’re in e-commerce or own an online shop, Pinterest is your best friend, and if it’s not, it should be! Pinterest users are eager to shop, eager to buy and eager to spend MORE than on any other platform. Unlike Facebook and Instagram, these users are...
We’ve probably all heard it said that “content is king”, but what does that mean for your business? You might think it sounds like a great strategy for huge corporations and large companies with marketing departments, but content creation can be...
The longer you’re in business and the more customers you work with, it’s likely at some point you will have to deal with a bad review. And these days, unhappy customers have the opportunity to go and share their unhappiness with their 700 closest friends...
