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Real-life tips from the front lines of digital marketing by InHouss Owner, Rachel Sandall

How to Build a Sales Funnel Using Social Media

I'll be honest, I hate the word "funnel" it's so overused and over-hyped, and oh-my-goodness, if I get one more Facebook ad about some secret step-by-step funnel that will make me a gazillion dollars in 2 weeks, I might crack! Everyone has a funnel that can solve all...

How to Grow Your Service Based Business on Instagram

For product-based businesses, Instagram is a no-brainer. It's a platform that can showcase beautiful products and an opportunity for customers to spread the word about their favorite purchases! But can service-based businesses utilize Instagram...

How to Answer a Bad Review on Social Media

The longer you're in business and the more customers you work with, it's likely at some point you will have to deal with a bad review. And these days, unhappy customers have the opportunity to go and share their unhappiness with their 700 closest friends and worse,...

12 Stats that Prove Social Media Works

The first time I heard a business owner say "I don't think social media can work for my business" I was pretty shocked. The even more shocking thing was that this was that I kept hearing this sentiment. Entrepreneurs of all ages, in all industries, were telling me...

5 Steps to Writing a Killer Caption for Social Media

You have that perfect photo or article ready to post on your Facebook or Instagram, you sit down to post it and your mind goes completely blank when you try to think of a caption! Sound familiar? Sometimes inspiration just doesn't come, and I hear many of my clients...

My Step-by-Step Plan for Promoting an Event on Social Media

If you're planning an event, social media is your most powerful tool. Everything you need for a successful and profitable event is there, and most of it is free! I have promoted and planned many events in my day, everything from wedding shows, networking parties to...

5 Easy Ways to Track Your Social Media Results

I am conducting a survey for InHouss right now and getting some great info (thanks y’all!) from it! One of the questions was “Does social media currently get results for your business?” and so many of you answered that you weren’t sure how much business you actually...

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