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Real-life tips from the front lines of digital marketing by InHouss Owner, Rachel Sandall

Tips for Entrepreneurs Who Hate Social Media

Do you hate social media? So many people (especially after the last election) have what I call "social media burnout". I don't know how many times I've heard someone wants to delete their Facebook or Instagram. People are overwhelmed and over the whole thing and as...

How to Create a Content Strategy (Plus an Example!)

We've probably all heard it said that "content is king", but what does that mean for your business? You might think it sounds like a great strategy for huge corporations and large companies with marketing departments, but content creation can be beneficial for ALL...

5 Reasons Your Intern Should Not Be Your Social Media Manager

This isn't a post to rag on interns or assistants, I've been both and I've used both. They are valuable parts of any business. This is a post about making sure you have the right person for the right job AND that you don't waste your time and money. More and more,...

How to Build a Sales Funnel Using Social Media

I'll be honest, I hate the word "funnel" it's so overused and over-hyped, and oh-my-goodness, if I get one more Facebook ad about some secret step-by-step funnel that will make me a gazillion dollars in 2 weeks, I might crack! Everyone has a funnel that can solve all...

How to Grow Your Service Based Business on Instagram

For product-based businesses, Instagram is a no-brainer. It's a platform that can showcase beautiful products and an opportunity for customers to spread the word about their favorite purchases! But can service-based businesses utilize Instagram...

How to Answer a Bad Review on Social Media

The longer you're in business and the more customers you work with, it's likely at some point you will have to deal with a bad review. And these days, unhappy customers have the opportunity to go and share their unhappiness with their 700 closest friends and worse,...

12 Stats that Prove Social Media Works

The first time I heard a business owner say "I don't think social media can work for my business" I was pretty shocked. The even more shocking thing was that this was that I kept hearing this sentiment. Entrepreneurs of all ages, in all industries, were telling me...

5 Steps to Writing a Killer Caption for Social Media

You have that perfect photo or article ready to post on your Facebook or Instagram, you sit down to post it and your mind goes completely blank when you try to think of a caption! Sound familiar? Sometimes inspiration just doesn't come, and I hear many of my clients...

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