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Real-life tips from the front lines of digital marketing by InHouss Owner, Rachel Sandall

Is Facebook Dying? 5 Reasons Your Business Still Needs it.

Is Facebook dying? Is Facebook marketing still worth investing in? Public fumbles, falling stock prices, and very real security concerns have people feeling like Facebook might not be where it's at anymore. And to a degree, Facebook is slowing down. The younger...

Tips for Entrepreneurs Who Hate Social Media

Tips for Entrepreneurs Who Hate Social Media

Do you hate social media? So many people (especially after the last election) have what I call "social media burnout". I don't know how many times I've heard someone wants to delete their Facebook or Instagram. People are overwhelmed and over the whole thing and as...

How to Create a Content Strategy (Plus an Example!)

We've probably all heard it said that "content is king", but what does that mean for your business? You might think it sounds like a great strategy for huge corporations and large companies with marketing departments, but content creation can be beneficial for ALL...

5 Reasons Your Intern Should Not Be Your Social Media Manager

This isn't a post to rag on interns or assistants, I've been both and I've used both. They are valuable parts of any business. This is a post about making sure you have the right person for the right job AND that you don't waste your time and money. More and more,...

How to Build a Sales Funnel Using Social Media

I'll be honest, I hate the word "funnel" it's so overused and over-hyped, and oh-my-goodness, if I get one more Facebook ad about some secret step-by-step funnel that will make me a gazillion dollars in 2 weeks, I might crack! Everyone has a funnel that can solve all...

6 Easy Ways To Get More Traffic From Facebook

6 Easy Ways To Get More Traffic From Facebook

After the Facebook Apocalypse, there are many people who say Facebook is dead and that we should move onto other platforms to market our businesses. But I'm here to tell you Facebook is still alive and well and is, in my humble opinion, one of the most important tools...

5 Ways for Solopreneurs to Beat Facebook’s New Changes

5 Ways for Solopreneurs to Beat Facebook’s New Changes

Facebook announced this morning some MAJOR changes to the newsfeed when it comes to how businesses are able to reach their audiences. I am not going to lie, it's kind of freaking everyone out (ok, it's REALLY freaking people out). They are pretty drastic changes and...

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