After the Facebook Apocalypse, there are many people who say Facebook is dead and that we should move onto other platforms to market our businesses. But I’m here to tell you Facebook is still alive and well and is, in my humble opinion, one of the most important tools a business owner or blogger can use. Yes, Facebook has changed and yes, it’s harder to get traffic than it used to be, but it’s still the largest social media plaftorm in the world and also has some of the most powerful targeting capabilities. It’s a gold mine for those that are willing to hang in there and figure out how to leverage it for their business.
Here are six easy ways to get more traffic from Facebook:
1. Speak to your Audience Only
You have to know who you are speaking to. If you don’t, then you won’t be able to target your posts. When your ideal clients find your business on Facebook, they should be able to find the value that applies directly to them. For example, if you are targeting busy women who are having trouble getting dinner on the table for their families after a long day at work, you will want to provide easy go-to recipes and meal planning tips or funny memes they will identify with.
It’s hard to stand out in the crowded feed, so being lazer focused on bringing value to YOUR ideal client is what will set you apart. Your mission to solve their problems, provide consistent value and entertain them. So really narrow in on who your business serves and then keep them in mind with each and every post!
2. Focus on Captions
Getting traffic is so much more than pretty images; it’s important to focus on your captions (How to Write an Awesome Caption) ! When you are trying to get people to click through, you need to structure your caption in a way that will first of all catch their eye and second of all entice them to leave Facebook and head to your site. Give teasers and get to the heart of why they should click through.
Also, be sure that your copy is free from obvious grammatical errors and has intentional keywords that will catch the eye of your readers.
3. Share your Links
There have been times when I’m on a Facebook page that I love and I am trying to find a link to the website and can’t. This.should.never.happen!!! Your website links should easily be found and posted fairly frequently. Now, you don’t want to be considered spammy and post links one after another on your Facebook page, but you should post often enough that it isn’t difficult to find your site or know what products or services you offer. Get creative with your linkage and post more than just your homepage, you could share individual products and services rather than your main website link. Doing this will add variety to your page but still lead people back to your site. A good rule of thumb is that one in five posts can be a direct link to your website. And it’s ok to REPOST your content! Most of your followers will miss your posts, so don’t be afraid to post your blog posts and products again and again.
Facebook also offers some unique ways to display your products or services. You can use the “Shop” feature on Facebook, which means you can tag products in your posts! Like this:
You can do the same for services:
4. Post Consistently
I believe this is one of the hardest tips to follow. It’s difficult to be consistent, but the results speak for themselves! Challenge yourself to plan your posts (or let us plan for you here) and schedule your posts ahead of time! The more consistently you post, the more Facebook algorithms will love you and the more you can link to your website. Our InHouss plans are designed to take the guesswork out of knowing what to post and when. We help you figure out that fine line between being salesy and getting results,
Pick a few days a month to sit down and schedule all your posts into Facebook and don’t forget to check back and engage with the post’s comments.
5. Use Facebook’s Tools
You may be trying to get people to leave Facebook and head to your website, but one of the best ways to do this is by using the tools Facebook gives you. Facebook rewards people who take advantage of their platform with better organic reach. For example if you have a new blog post, go live on your Facebook page talking about something related to or expanding on the blog post, then link to your post in the caption telling people they can get more information there. If you’ve launched a new product and want people to buy it, post a slideshow (a feature Facebook offers) of awesome photos of your product and link to it. Don’t be afraid to try new things!
6. Put Money Behind Your Content
Ok, time for a truth bomb. Facebook is pay to play now. You can get traction organically, but if you really want to take your strategy to the next level, put some money behind your marketing. The great thing about Facebook ads is you can spend as little or as much as you like and you can target so specifically! Just $5 to the right audience will give you a great boost in reach and traffic. When you launch a new blog post or promotion, spend some time targeting the audience you want it to be delivered to and then boost it to them for as much as you can. I recommend setting a monthly budget and strategically spreading it out over your best content.
Think of money spent on Facebook as an investment. You will get the opportunity to get your brand in front of a ton more people that you can then target with other ads. It’s a win-win.
Ok, what is working for YOU on Facebook right now?! Please share in the comments!