The first time I heard a business owner say “I don’t think social media can work for my business” I was pretty shocked. The even more shocking thing was that this was that I kept hearing this sentiment. Entrepreneurs of all ages, in all industries, were telling me they just weren’t sure social media was worth the investment. As someone in my early 30s, as a person who hasn’t watched a commercial or read a magazine in at least 5 years and most of all, as a person who has built businesses using social media and social media alone, this completely shocked me.
Now I don’t mean to sound harsh. I understand how this thinking happens. We get set in our ways. Something works once and it’s very hard to invest in something else. But here’s the thing. Social media is here to stay and it is the very best and most affordable way to grow your business right now. Hands down.
I could go into all the specifics, but I think Gary Vee does a pretty amazing job of explaining it so I will let him do it….
The other thing people overlook about social media is that it is definitely not one size fits all. Every business is trying to reach a different audience so the approach has to be different. What you see working for the business next door will not work for you. Maybe they use Facebook and you need to be using LinkedIn. Maybe they are doing a combination of Pinterest and Instagram and you should be using Twitter and SnapChat. It’s about finding what works for you and going with it!
To further show you how valuable social media is, I wanted to give you 12 stats that prove social media is worth every minute you can invest in it.
- Based on total population, (not just internet users) 68% of U.S. adults are on Facebook.
- 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.
- As of April 2017, Instagram Stories is used by more than 200 million people every day, up from 150 million people in January. Snapchat most recently reported that it has 161 million daily active users in February.
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
- In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014.
- 78% of people said that social media posts of companies influence their buying decisions.
- 85% of top brands use Instagram
- The average American spends 40 minutes per day on Facebook.
- 80% of consumers prefer to connect with brands through Facebook
- According to IBM, a lead developed via social media is 7x more likely to close
- Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses.
- Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.