I am conducting a survey for InHouss right now and getting some great info (thanks y’all!) from it! One of the questions was “Does social media currently get results for your business?” and so many of you answered that you weren’t sure how much business you actually got from social media, which really surprised me!
Knowing what’s working in your social media is KEY to your strategy and such an important part of defining you social media goals. In some ways it is hard to tell exactly how much social media benefits your business, but it’s also really easy in other ways. Unlike traditional advertising, we can track clicks and see actual numbers for what we’re putting out. It’s so important to regularly look at these numbers and make sure your hard work and effort is paying off and so you can change things up if you need to!
Here are 5 Ways you can be tracking your social media success:
1. Google Analytics
This is probably the biggest and best resource for tracking website traffic. Google analytics has the capabilities to do so many things, but in short, you can see exactly where your traffic is coming from. It even breaks it down into where your social media traffic is coming from. Watching your website closely is a key way to see if social media is converting for you. It’s also a great way to test if your website is working for you. If you are getting a ton of traffic from social media but it’s not converting to sales, then your site might be the problem. It’s worth hiring a professional web designer to help you optimize your site for catching those social media leads.
bit.ly is so easy to use and one of my favorite ways of tracking links, I use it for everything! You can simply paste any link into it, it will make it a bit.ly link and then it will show you how much traffic the link gets and where it is coming from. This is great for lead pages, product pages, blog posts and any link you want to track!
3. Facebook pixel.
I could do a whole post on the Facebook pixel (and maybe I will!) but basically, it is a piece of code you put on your website that tracks the traffic you get from Facebook and allows you to retarget those people in Facebook ads.
For example, if Jane visits your website from Facebook, you can decide to run an ad on Facebook that targets people like Jane who have been to your website and are more likely to buy. The pixel has so much capability and is really vital to a solid Facebook strategy.
4. Native Stats
Most of the social platforms have extensive stats available. They are not quite as convenient because they are not all in one spot, but the info you can find is invaluable! Facebook in particular has very detailed stats on your audience demographics, clicks and what content is performing the best. I try to make a habit of checking these in conjunction with whatever else I am using.
5. Special Discounts
Another solid way to track your traffic and sales is by offering a special discount to your social media followers. I don’t recommend doing this too often, but occasionally it’s fun to give your fans something special and also see who is active. Make sure there is a coupon code or special link so you can track who comes from social media specifically.