This is the question I get asked the most. When will I start to see a return on my investment in social media? Maybe you’re spending hours upon hours on your social media, maybe you’re paying someone to run it for you or maybe you’re thinking about investing more into it.
As a small business owner, boy do I get it. Your time and money are precious, so you want to be sure it’s going to the right place and not a cent gets wasted.
Let me first say that I firmly believe that social media is hands down the best way to market in the age we live in. Nothing is as accessible, affordable and effective as social media.
BUT, social media is first and foremost a tool for community and conversation, so before you will see results you have to find the people who want to be a part of your conversation. At the risk of sounding vague and indirect, it will take as long as it will take you to find those people and effectively give them a reason to engage with you.
Here is the key. Start with a solid strategy, know who your audience is and create value for your target audience!! Answer their questions, give them advice and an inside look into your business. Be approachable and available to them and CONSISTENTLY give them a reason to click, like or comment.
If you do all those things you are going to see results much quicker than if you just casually post whenever you have time and don’t know who your audience is. I’ve seen some businesses have tremendous growth by consistently blogging and posting on social within weeks, but I’ve also seen businesses struggle to find their niche and it’s taken longer.
The best place to start is to sit down and think about your goals and how you want your business to be known, then start creating content that is in line with these goals. The general rule is that you can have a direct promotion every 5th post. So maximize that ask, and be sure the other 4 posts are packed with amazingness!
If you still feel like you are not getting results, it might be time to re-evaluate your strategy and change things up, which is totally ok! Try posting at different times, different content or hire a professional social media consultant to help you. Keep mixing it up until you find your groove…then be prepared to change it all up again because nothing ever stays the same very long!
Here’s what I can say for sure, 99% of businesses can use social media to have real growth. So don’t give up and understand this very important truth; social marketing is a marathon, not a sprint.