Yesterday I did a live video about how to create a content plan that gets big results. You can view that video here. So much of creating engaging content depends on really knowing your audience and understanding their needs. Whether you know it or not, you have something to offer your fans. They have already shown an active interest in what you do by choosing to follow you, so now you just have to tap into how to how to deliver value to them.Today, I wanted to follow up with some content ideas that are my absolute favorites, these are my 5 fail-proof topics that I always find do well and get the results I like to see! They are all different, but the core is the same; be genuine, have personality and deliver value!
Opinions or Preferences:
We all have ideas, opinions and random thoughts that others might find interesting or funny. Things like weird TV shows you like and don’t like, your opinions on trends or unique feelings about things others might not have. Obviously, you want to stay away from anything offensive or too political (unless that’s your thing), but opinions make us stand out and give a real glimpse into our personalities!
I love posts that are about something mundane or real that I know my audience will identify with. A while back I posted a picture of my bookshelves and lamented how styling bookcases was so hard, I got a ton of comments and engagement from people who knew exactly what I meant. It was just something I was dealing with that I knew other people might have dealt with too. Think about all the things you do in a day that your audience might be doing too and write your 2 cents about it.
Giveaways are a great way to give back to your fans and to increase your following. I like to collaborate with another business so that we get more exposure for our giveaway and access to each other’s audiences. Choose a business that has a similar following and make the prize as valuable as you can. Be sure to look at the terms and conditions of the platform to make sure you fall in line!
Advice and tips relating to your industry is something that both delivers value and establishes you as a thought leader. If you don’t know where to start, think through the common questions you get asked, do a DIY relating to your business or show your followers how you do something.
Are you looking for a florist for a shoot? A new yogurt to try? A place to get cute storage boxes? Ask your fans! When I genuinely have a question about something, I find that I learn something new, get a great response and it also gives me another chance to hear from my audience.